Podcast
企业社会责任 | 彼得·潘与气候怀疑论:为什么人们像个孩子一样?

尽管专家学者发布了各种报告,但有时候完全掌握气候变化还是很难。从否认到嘲弄,我们有时候就像彼得·潘生活在他的梦幻岛一样:我们像个孩子一样,拒绝改变!但是,为什么有时候我们很难接受一个对他人来说显而易见的事实呢?
为了找到答案,Mary Michaelides决定和“真正的成年人”Alican Mecit聊聊。Alican Mecit是SKEMA商学院的营销学教授,也是市场互动科研中心(MINT)的成员,让他来带领我们穿越现实生活吧!
欢迎来到“Makes Sense?有点意思”,从流行文化看全球社会挑战。
本期内容由Mary Michaelides为您呈现!
了解Alican Mecit教授的更多信息
Peter Pan and climate skepticism: why do people act likechildren? - CSR
Despite various reports by scientists and experts, it is sometimes difficult to fully grasp climate change. From denial to mockery, we are sometimes like Peter Pan in his imaginary land: we behave like children and refuse change! But then, why do we sometimes find it difficult to accept a reality that is obvious to others?
To find out, Mary Michaelides decided to talk to a "real grown-up": Alican Mecit, a professor of marketing at SKEMA Business School and a member of the Marketing Interactions (MINT) research centre. Let’s join him as he guides us through our reality.
Welcome to"Makes Sense?": a leap in pop culture to explore societal challenges
"Makes Sense?"is a podcast from SKEMA Business School. This episode is hosted by Mary Michaelides.
Learn more about Alican Mecit.