Podcast
2024巴黎奥运，体育成奢侈品了吗？
回想1998年，当法国首次举办世界杯，体育还是一种大众化的商品：齐达内代言的矿泉水随处可见，而他的球衣对于大多数粉丝而言，也是触手可及的。
然而，时至今日，运动员们在迪奥的T台上走秀，2024年巴黎赛事的决赛门票价格竟可与一件珠宝相当。甚至，现在一次简单的慢跑，也似乎离不开最新款的耳机与之搭配。体育，真的已经变成了一种奢侈吗？
奢侈品行业为何如此渴望与体育界靠近？它们之间的价值观是否存在冲突？从1998年到2024年，究竟发生了什么变化？ 为了揭开这些疑问，Kevin Erkeletyan与一位深谙体育与奢侈品领域的专家——SKEMA商学院Ivan Coste-Manière教授进行了对话。作为MSc奢侈品与时尚管理项目的项目主任和法语国家奥林匹克协会副主席，他的见解无疑具有权威性。 他将借助品牌与体育的历史，从流行文化中精选案例，引领我们深入探讨奥林匹克精神及其背后的研究。
欢迎来到由SKEMA商学院制作的《Makes Sense?有点意思》，这是流行文化去探索全球社会挑战的巨大飞跃。
本期内容由Kevin Erkeletyan为您呈现～
2024: has sport become a luxury?
When France hosted the World Cup in 1998, sport was still a popular commodity: Zidane advertised water and most of his fans could afford his shirt.
Today, athletes walk the catwalk for Dior and attending the final of an event in Paris in 2024 can cost the same as a piece of jewellery. Even a simple jog is rarely done without a pair of the latest headphones! Has sport become a luxury? Why is the luxury industry trying to get closer to it? Is there a contradiction between the values of the two? What happened between 1998 and 2024?
To find out, Kevin Erkeletyan spoke to an expert who knows as much about sports as he does about luxury: Ivan Coste-Manière. A professor and the director of the MSc in Luxury and Fashion Management programme at SKEMA Business School, he is also the vice-president of the Comité Français Pierre de Coubertin.
Through the history and (pop) culture of brands and sports, and some well-chosen examples, he takes us on a journey through Olympism and research.
Welcome to “Makes Sense?” a leap into pop culture to explore social issues.
"Makes Sense? is a podcast from SKEMA Business School, presented by Kevin Erkeletyan.
