Place : Room 3.216 - Grand Paris Campus & online 
Time : 12.00-01.30 PM 

Speaker : Eleonora Pantano, Associate Professor in Retail and Marketing Technology, University of Bristol.

Despite the evident values of AI developments, the question of whether and how AI can represent a real benefit still remains. This talk provides a new understanding of AI, with an emphasis on agentic AI, to elucidate how its opportunities can be successfully harnessed. To this end, I draw upon theories of intelligence (human versus artificial), and I unpack the AI architecture and characterizing agents, to illustrate actual and future applications. Through this study, I explicate the concept of agentic AI for different business purposes, developing a theoretical framework for their configuration types and mechanisms, not anchored to a specific AI label. 
 

For further information, please contact Professor Margherita Pagani: margherita.pagani@skema.edu