Place : Grand Paris Campus (CGP3.0 room) 
Time : 11:30AM-01:00PM

Speaker :  Maria Rita Micheli (IESEG) 

Abstract : This paper theorizes how organizations can leverage serendipity potentiality (Busch, 2024) - the capability to notice, interpret, and reframe unplanned information cues – as a strategic capability for future-making. We develop a multi-level framework entailing three cognitive microprocesses (Park, 2024) (identification of distant cues, informed intuition, and novel problem formulation), which enact serendipity potentiality within distinct organizational climates. We theorize how these microprocesses are activated within performance-oriented and high identification climates through different pathways, depending on contingencies such as environmental dynamism, performance definition, and tolerance of divergence. Bridging research on serendipity, organizational climate, and future-making, our model advances the knowledge-based view of the firm, positioning serendipity potentiality as a cultivable capability to engage, rather than merely react, to unexpected knowledge cues. The model highlights how serendipity potentiality can be leveraged to enact future-making and obtain sustainable competitive advantage in uncertain environments.