Nathan Blaise will soon officially graduate from the PGE programme and the MSc in International Strategy & Influence at SKEMA. The Lille student, who has studied at ESDHEM, the University of Quebec in Montreal, and Cours Florent, worked during his gap year at Anaxago, a company specialising in real estate investment through crowdfunding, where he held commercial roles.
In 2021, drawing on these experiences, he considered launching a platform that would enable users to buy tokens representing fractions of real estate properties. Thus, Cesar was born. "The idea with Cesar is to create a company that buys a property, and this company is then tokenised, which means that it is owned by multiple clients," explains Nathan. Essentially, one can invest in real estate with just one euro.
All transactions will be in euros
Through this concept, Cesar will enable individuals to invest in residential real estate with just one euro, without the disadvantages of existing real estate investment products such as SCPIs or real estate crowdfunding. "All the transactions will be in Euros, and the startup will use the private blockchain platform Quorum for token management," explains the young entrepreneur. Unlike SCPIs or crowdfunding, real estate tokenisation aims to create a company for each project, divide and secure its capital into one-euro tokens, and set up a platform for the secondary market, enabling investors to exit when they wish.
To launch, Nathan hopes to raise between 70,000 and 100,000 euros through the Kriptown financing platform, which will also be his partner for organising the secondary market for his tokens.
Security before profitability
Keen on setting clear boundaries for his project, the future graduate is working with a business lawyer and industry players such as Quorum and Kriptown, ensuring compliance with the Autorité des Marchés Financiers. "All transactions are in euros. One token equals one euro and no cryptocurrency is involved; clients do not need to have a wallet (an electronic wallet for managing cryptocurrencies). Security is very important for us" insists Nathan.
A property dealer in the Web 3.0 era
Ultimately, Cesar will select high-end properties to acquire and will only purchase them if the fundraising from investors reaches its target. The company will take a fee of 10% of the property's value. The goal is to carry out renovations and then sell the property after about a year.
Why Cesar?
Fascinated by the Roman history, Greek literature, and philosophy, Nathan chose to name his company after Julius Caesar, a name "understood in all languages" internationally and which demonstrates a certain "spirit of conquest," confides the student.
Cesar's LinkedIn page